We partnered with Renren.com, the top social networking site in China, to carry out the "Light my Way” activity.
We formed a team of well-known Chinese career-planning experts and asked them to identify and dispel different doubts students have about the job hunt. Through a series of tips, these experts provided first-rate career planning and workplace training to instill confidence and enthusiasm in job-seekers.
Me : Creative Direction,Design,Graphic
By Opentide Interactive China
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The interactive nature of the campaign not only raised awareness and word-of-mouth for Samsung’s Q470 notebook but drove more graduates to participate for the practical advice offered. Throughout the campaign, their posts and reactions revealed an increased confidence toward the future.